Chose an enterprise that you would like to develop and write its story. What are the message, conflict, characters, and plot? Does the story of your enterprise fit one of the classic stories? How is the story of your enterprise unique? Describe the marketing mix for your enterprise.
Write a 2-3 page paper using APA format for references.
Be sure to use the information from the text and any other reference material needed to support your position.
Please double space your paper. Grammar, spelling, and punctuation do count. Your work must be original material; properly cite all quoted and/or paraphrased material in APA format. Provide at least one scholarly reference.