Discuss the following:
Select one of your focus company's key products or services and identify where it currently falls in the product life cycle. Support your conclusion.
Describe how your focus company utilizes each of the marketing communication tools for this product or service: advertising, sales promotion, personal selling, and public relations.
What pricing strategies does your focus company utilize: skimming, penetration, discount, psychological, etc.? Are the pricing strategies utilized effective in generating additional sales?