Assignemnt: The Scope and Challenge of International Marketing Focus
Read the Starbucks case thoroughly and using Exhibit 1.3 (International Marketing Textbook), answer four questions at the end of the case. You will find the article in this Week's folder.
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
2. What are the major sources of risk facing the company? Discuss potential solutions.
3. Critique Starbucks' overall corporate strategy.
4. How might Starbucks improve profitability in Japan?
Provide thorough responses to display your knowledge of the content associated with the case. Provide one paragraph for each question. If you are stuck on anything please let me know.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Case-Starbucks-Going-Global-Fast.rar