Secondary data - Q1 Collapse
What are the major limitations of using secondary data to solve marketing problems?
Segmentation strategy-- Q2 Collapse
Is it a good idea for a small company to adopt a differentiated segmentation strategy? Explain. Point out the benefits as well as the dangers of this approach. Does it fit every industry, or would it be better in certain domains and less effective in others?
on different page and reference each one has at least over 500 words