Discussion
1. What are the major elements of strategic planning? Refer to HBS case reprint, Southwest Airlines: In a Different World. What elements of strategic planning are present in the case study? Based on the case study, what are the major challenges of strategic planning, especially for large, complex organizations like Southwest airlines? What challenges does strategic planning on such a large scale pose for leaders?
2. What have you experienced or what do you anticipate as the most challenging aspect of strategic planning in your field of interest? What do you think can be done to improve strategic planning processes in your own organization or field?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.