What are the major demographic changes in australian, Operation Management

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What are the major demographic changes in australian

1. Maslow’s hierarchy of needs is too simple to be of any use to marketers. Discuss.

2. What are the major demographic changes in Australian society and what marketing strategies can marketers employ accordingly?

3. Discuss the factors determine the degree of influence a reference group will have on a consumer decision.

4. Why is psychographic and lifestyle study relevant to marketing? How is lifestyle measured and used in marketing?

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