Assignment task: Answer each question separately, linking the textbook concepts/theories.
Question 1: For good reasons, Aristotle's theory is listed under the category of "public rhetoric," but it is also a theory of influence. How does it compare to social judgment theory and the elaboration likelihood model?
Question 2: What are the major criticisms of Aristotle's Rhetoric? Which do you believe is the most damaging?
Question 3: Compare Burke's perspective by incongruity with Aristotle's approach to metaphor.
Question 4: Burke asserts that without identification, there can be no persuasion. Explain what he means by identification and why it is so important.
CITATION:
Sparks, E.G.A.L. G. (2022). A First Look at Communication Theory (11th ed.). McGraw-Hill Higher Education (US).