What are the major components of a marketing strategy what, Marketing Management

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What are the major components of a marketing strategy what

Question: 1. What are the major components of a marketing strategy?

2. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?

3. What are the four elements of the marketing mix? In what sense are they "controllable"?

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Marketing Management: What are the major components of a marketing strategy what

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