Problem
Read the case study several times to familiarize yourself with the company's situation. Then, think about the following questions when you are analyzing the case:
• What are the major challenges facing Sweet Leaf?
• Assess the company's internal capabilities and external operating environment. What implications can be drawn for the marketing strategy?
• Perform a customer and competitive analysis for Sweet Leaf. What implications can be drawn for the marketing strategy?
• Assess the profitability of the existing distribution channels. What conclusions can you make?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.
Attachment:- Case-Sweet-Leaf.rar