Problem
You are the international marketing manager and must evaluate the country market settings and evaluate the potential viability of more international growth with a new digital marketing approach. A well-established Australian digital creative company and retailer "Virtual Australiana" recently saw increased international demand from the United Sates. The organization is a medium sized creative retailer.
Task
What are the main opportunities and challenges for the firm in country chose and in relation to this technology approach? A few core ideas (2-3) in each section with the support of research (journals and other industry data)