What are the main companies in the Apple industry? What is the level of market concentration in the Apple industry? To what extent are the products/services from the Apple industry homogenous? How would you characterize the barriers to entry in the industry? How would you characterize the market structure of the Apple industry? How does the market structure affect the business strategy and performance of the company you selected ? To what extent may the market structure in the industry lead firms to engage in anticompetitive behaviors? (Apple is the company)