DISCUSSION QUESTIONS
1.What factors should a company review before deciding to go abroad?
2.How can companies evaluate and select specific foreign markets to enter?
3.What are the differences between marketing in a developing and a developed market?
4.What are important trends in marketing practices?
5.What are the keys to effective internal marketing?
6.How can a company improve its marketing skill
7.How do marketers influence country-of-origin effects?