What are the key trends impacting consumer behavior that may develop within the next 5 years? Consider the past 5 years and the expansion of movements such as social media, mobile media, and other emerging technologies, and respond to the following:
How will these trends impact marketing planning and implementation?
How can you capitalize on viral marketing?
What could be the impact of word-of-mouth communication on the successful marketing of your product?
How can you use emerging technologies and social media to develop a relationship with current and targeted consumers of your product?