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What are the key problems that gupta should focus on in the


Case Coca-Cola India

Case Questions

1. What are the key problems that Gupta should focus on in the short term and in the long term ?

2. How would you evaluate the crisis ?

3. How well prepared was Coke India to deal with the CSE's allegations ?

4. What is your recommendation for Coke's communication stretegy ?Who are the Key constituents ?

5. Could Coke India have avoided this crisis ?

6. What should Gupta do now ?

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