What is the company's industry?
What raw materials does the company use?
What other person/companies are closely associated with this company? (SeeAU334)
What are the key economic factors about the industry? (Is the industry sensitive to business
What are the five or six most important factors for success in this business?
How does this company stand with respect to these factors?
What social matters are of concern? E.g., shifts in lifestyles, changes in markets age, ethnicity, and sex distribution?
What is the ease of entry into the industry?