What are the key drivers that todays marketer has to


1. What are the key drivers that today’s marketer has to understand in planning for the international marketplace? At least TWO specific examples required.

2. Why is employers looking to diversify in the workplace? (300 words)

3. With skilled workers and professionals, things are not as easy. What issues and barriers might you have assessing work accomplished and how would you recommend overcoming them? Give concrete examples and solid references.

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