1. What are the key difference between tariff and quota discussed in the article? How do tariff and quota influence international trade and marketing?
2. How has Groupon effectively used personal selling, advertising, and public relations to market its products?How has Groupon effectively used personal selling, advertising, and public relations to market its products?
3. What criterion is used to classify a failure cost as “internal” versus “external?” Give three examples of an internal failure cost and three examples of an external failure cost.