Organizational Behavior eighth edition: Chapter 10 Groupon:Decisions! Decisions! Decisions!. Read the Case Study entitled, “Groupon:Decisions! Decisions! Decisions!. " on pages 390-391.
1. What are the key decisions that Andrew Mason has made during Groupon's brief history? How have these decisions influenced Groupn's evolution as an Internet-based business?
2. How would you describe the decisions identified in your response to question 1 in terms of programmed and nonprogrammed decision making?
3. How would you describe these decisions in terms of the rational, bounded rationality, and garbage can models of decision making?
4. How, if at all, has creativity and intuition played a role in the decisions to found and rapidly expand Groupon?
5. Suppose you think the market for group-based online coupons has great potential, and you desire to enter the competitive fray. What factors would you consider in deciding whether to become a Groupon competitor?