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What are the key components of an effective marketing plan

Discussion: Macroenvironment

What are the key components of an effective marketing plan?

What are some significant trends that you have personally recognized in the macroenvironment? Which of these trends or gigatrends do you think marketers should target? Why?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are the key components of an effective marketing plan

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