Assignment:
1. What are some reasons why online advertising constitutes about 15% of the total advertising market?
2. What are the key attributes of a good domain name? List them with brief explanations.
3. What frequently makes the difference between profitable and unprofitable online business today? And, why?
4. What does the Digital Millennium Copyright Act (DMCA) attempt to do? Why was it enacted? What type of violations does it try to prevent?
Readings:
E-commerce-business. technology. society.
By Kenneth C. Laudon and Carol Guercio Traver