What are the implications to both businesses and consumers, Marketing Management

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What are the implications to both businesses and consumers

Problem

According to the article "Nearly three quarters of the world will use just their smartphones to access the internet by 2025" by Lucy Handley, mobile phones are predicted to become the most common Internet access device vs. traditional desktop or laptop computers.

What are the implications to both businesses and consumers of this trend?

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Marketing Management: What are the implications to both businesses and consumers

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Marketing Management: What are the implications to both businesses and consumers

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