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What are the implications of price wars for a company

Discuss the below:

Review chapter in Textbook Strategy Management - An integrated Approach 10th ed. by Charles W. L. Hill) and answer Discussion question below.

a. Under what environmental conditions are price war most likely to occur in an industrial?

b. What are the implications of price wars for a company?

c. How should a company try to deal with the threat of a price war?

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