1. What are the impacts of bad customer service on any business? Any real world example is appreciated.
2. Small businesses have fewer resources available for conducting marketing research, but this should not stop them from doing it. Discuss some ways a company can conduct effective market research with limited resources.
3. How should managers develop buy-in from the various groups and areas within the organization? Does getting the support of employees and other stakeholders require strategic planning? Explain your answer.