What are the goals of marketing research
Problem:
What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?
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Mankel LTD., a merchandising company, is the exclusive distributor of a product that is gaining rapid market acceptance.
What are the goals of marketing research? Why is marketing research important?
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1. Describe the ethical standards and ethical violations observed in the two selected research studies.