What are the goals of marketing research
Question: What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?
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Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort or activity and product type. Compensation is often tied to the degree of quota attainment.
Your recently submitted a report to the Vice President of Marketing recommending that the company establish a direct-marketing channel for its products.
Draft an informative email to one person on the committee and a positive email to another person on the committee. In the emails explain the purpose of your presentation. Explain how these emails differ.
Problem: Mankel LTD., a merchandising company, is the exclusive distributor of a product that is gaining rapid market acceptance. The company's revenues and expenses (in British pounds) for the last three months are given:
What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?
Problem 1: Describe two advertisements that were in the news because they were perceived to be offensive to cultural sensibilities of certain groups. Problem 2: Explain whether the advertisements were offensive.
Looking at ROI (Return on Investment) which is essentially net profits. What are some other metrics companies should use when analyzing the success of a marketing campaign?
What are the benefits of using spreadsheets to analyze marketing research data? What are the drawbacks? What are the benefits of using databases to analyze marketing research data?
Problem: How can the bullwhip effect be reduced across the supply chain? Provide an example to support your answer.
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