Problem
Keeping in mind Coca Cola Company please Answer the following Questions
A. Sales force
What are the goals? How many? What techniques would you rely on? What is the message? Why is it likely to be effective? Cost?
B. Public relations (having news/press organizations do shows, publishing articles about the company)
What are the goals? What is the message? Why is it likely to be effective? What are the channels? Execution details (e.g. media kits)? Cost?