What are the gains resulting from the marketing campaign


Problem

The online retailer's post got 2,000,000 impressions and the CTR is 3.2%. Among those who click, the conversion rate is 24%. The cable sells for $7.99 with a gross margin of 30%. What are the gains (i.e. incremental profit) resulting from the marketing campaign?

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Marketing Management: What are the gains resulting from the marketing campaign
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