What are the four main types of consumer products? The four main types of consumer products are the convenience products, shopping products, specialty products, and unsought products. Convenience products are the ones that a customer buys on a regular or day to day basis. Shopping product is the items that a customer compare to other product before buying such as price or style. Specialty products are the kind of items that take a good effort to look for in order for the consumer to buy. Unsought products are the type of product that a consumer is unfamiliar with or knows little about the product and they are usually the ones they do not want to buy. Can you elaborate and explain how these operate within a business?