What are the four components of the marketing mix


COMPONENTS OF THE MARKETING MIX

Question

1. What are the four components of the marketing mix and explain what each of them means.

2. What does value mean? Select a product and describe how that product describes good value to the customer.

3. Differentiate between country culture and regional culture. Give an example, with products, of a marketer who does this well.

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Marketing Management: What are the four components of the marketing mix
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