Module Written Assignment- Crowdsourcing
Crowdsourcing is a new way of incorporating the voice of the customer during new product development. Use your course materials and complete internet research to answer following:
• Explain both the advantages and disadvantages of crowdsourcing
• Explain how one firm has been successful with this approach.
• What are the ethical implications of using crowdsourcing?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.