Problem
Read the Marketing Insight, "Ethical Issues in Prescription Drug Pricing," found at the end of Chapter 11. Using biblical foundations, respond to the following:
a) Is setting prices based on one's willingness to pay fair?
b) Does it create value for customers?
c) Does it create value for the firm?
d) What are the ethical concerns with the price strategy utilized by EpiPen?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.