Assignment Spokesperson
Critique Paper Watch the two video clips below:
1. David Neeleman of Jet Blue explains February 14th: https://www.youtube.com/watch?v=1V2ff3easYc
2. ASDA frontline employees' personal reaction to former workmate behavior: https://www.youtube.com/watch?v=A5zs5fUhspE
Using information from the readings, reflect on the different spokespeople chosen to deliver the message, their level of sincerity, and the impact on the audience. In a three page paper, discuss your impressions, making sure to answer the following questions: THE PAPER MUST BE IN APA
FORMAT USING THE VIDEOS AS REFERENCES.
1. What are the essential elements of a good and effective spokesperson in a crisis? Which of the spokespeople from the videos do you feel exhibited these characteristics best and why?
2. Why is the "head and heart" principle important for spokespeople during a crisis? Compare and contrast the communication style between the CEOs of Jet Blue and Dominoes in light of this principle.
3. Did hearing the message from frontline employees create a different impression on you than hearing the message from the CEO? Did the use of frontline employees support a positive image?
4. Discuss why the media wants to speak with frontline employees during a crisis.