What are the essential components of a marketing plan


I want assistance with these responses in 200 words at least.

Select a product or service and then select three different organizations that provide this product or service. Now compare the prices associated with your selected product or service between these organizations. What is the difference between the prices? What pricing strategy do you think each organization is using and why? What do you believe is the reason for the difference in prices and pricing strategies?

Why is planning important in marketing? What are the essential components of a marketing plan? If you joined a company that did not believe in planning how would you convince management that the marketing department should develop formal marketing plans?

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Marketing Management: What are the essential components of a marketing plan
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