1. Preannouncements, the firm’s reputation, and credible commitments can all influence the market’s assessment of the product’s likelihood of success. How do preannouncements and reputation in particular impact your likelihood of trying a product exclusive of its price?
2. Find a solution to the problem that goes beyond just minimizing cost. Prepare a short write-up that describes the process you went through to find your solution and that justifies why you think it is a good solution.
3. What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?