1. What are the characteristics of a buyer's market and a seller's market?
2. What is a market transaction?
3. What are the elements of a market transaction?
4. Explain the benefits and the costs resulting from a transaction.
5. What is the difference between a buyer's perspective and a sellser's perspective?
6. Explain the conditions for the emergence of a transaction.
7. What is a market process?
8. Describe the terms "innovation" and "imitation."
9. Explain the elements of a competitive advantage.
10. Describe the causes of competitive advantages?
11. Describe the terms "efficiency" and "effectiveness."
12. Explain the connections between effectiveness with seller advantage and effi- ciency with buyer advantage.