Assignment Task: The mini-case is based on a Case Study from 2020 about a custom foundation brand. The exam questions relate to different aspects of marketing of the brand "bareMinerals Made-to-Fit Fresh Face liquid foundation" (called BM/MtF in the questions below). This product is a liquid foundation cream which is custom-blended and unique for a user's skin color using the bareMinerals MADE-2-FIT app (originally developed and marketed as MATCHCo) which is downloaded to cell phones from Google Play and Apple's App Store. To design and purchase the custom foundation, the user goes through a special process using the downloaded app on their phone and its camera. The user takes photos of the skin which is used by the app to identify the unique color of the customer's skin tone. The user orders the product in the app and the data from the app is subsequently used by bareMinerals to produce the unique and individualized foundation. When ready the product is sent to the customer directly with the customer's name on the bottle. The product is currently targeted at middle aged women aged 25 to 49 using foundation weekly or more often[1]. BareMinerals has been on the market as a makeup and foundation