What are the differences between a global market segment, Marketing Management

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What are the differences between a global market segment

1. What are the advantages and disadvantages of an opportunistic selection of international markets?

2. What are the differences between a global market segment and a national market segment? What are the marketing implications of these differences for a firm serving segments on a worldwide basis?

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Marketing Management: What are the differences between a global market segment

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Marketing Management: What are the differences between a global market segment

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