Discussion Post: Hypothesis on Fitbit & Its Competitors
• Do customers prefer smart watches over Fitbit because of the design?
• What is the consumer's perception of Fitbit's features over other smart watches and are they competitive?
• What are the desirable features that customers look for?
It's a Business Research Proposal. Could you disregard the first question (Do customers prefer smart watches over Fitbit because of the design?) instead focus on Customer Preferences on feature of Smartwatch over Fitbit?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.