Assignment: Market Analysis
Questions to address
Section 1 (2-3 paragraphs)
• What type of industry does my product fall within? Include the NAICS (North American Industry Classification) code.
• Is the industry growing?
• Is the industry seasonal?
• What are the current trends within the industry?
• Who are the leaders within the industry? Why are they successful?
• What types of marketing strategies are prevalent within the industry?
• Are there regulations that affect the industry?
• Is there customer loyalty within the industry
• Is the industry sensitive to economic fluctuations? Are there technological changes happening or required in the industry?
• What are the financial characteristics of the industry?
Section 2 (1-2 paragraphs)
• What market am I in within the industry?
• What size is my market?
• Can the market be segmented?
• Is my market clearly identifiable?
• How fast is the market growing?
Section 3 (1-3 paragraphs)
• What types of people buy this product/service?
• What makes my product/service unique relative to others in the market place?
• What are current buyers paying for comparable products/services?
• What factors are most important to buyers when selecting this product/service? E.g. Price, quality, delivery time, etc.)
Section 4 (1-2 paragraphs)
• How many competitors will I be competing against?
• Can the market support another player?
• What is required to succeed in this market?
• Are my competitors making any changes?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.