Assignment:
Need a quickly and negatively under the premise ed was a complete invasion of privac A petition deal witli. Just ovur MoveOn.org and anti-Beacon groups on Face just two of the ways user opinions were extra The Future of Facebook On November 6, 2007, ave By no means are social networking sites called Beacon which would allo online activities outside Facebcak business to manage. Facebook has the friends. Activities primarily included online purchases firsthand.
This case has highlighted and surveys. Through advertising partnerships with 44 pushback Facebook experienced from companies, Facebook began gathering and posting data following the introductiola B been affec about its users' activity on other Web sites." For relationships with its users have certainly after example, if a user was logged onto Facebook and Facebook has even lost advertising partners simultaneously made an online purchase through one of observed the reactions of users. With both of Facebook's advertising partners, the details of that issues in mind, Mark Zuckerberg must figure out purchase would soon be sent to Facebook.
Facebook to regain trust and confidence o would then take this information and display it within the Facebook has recovered advertising partners. its users' homepage and profile via News Feed and mishaps before, but this situation has taken on altd Mini-Feed. ges which were intended to inform its own. The last thing Facebook needs now is users that information was being sent or had been sent serious setback after being on such experience a to Facebook didn't appear to be sufficient prosperous path for the last four years.
Although Beacon was one way in which Facebook could generate revenues through
DISCUSSION QUESTIONS
1. What are the critical issues in this case and who are the stakeholders?
2. Is there a need for Facebook to deliver a message? If so, what should the content of the message be, towhom should it be delivered, who should send the message, and what would the best delivery medium be?
3. Should modifications be made to Beacon? If so, what changes should be made and how should they be made?
4. Should Facebook be concerned about preventing similar situation in the future? lf so, how can they prevent similar situations from occurring?
5. Does Facebook need to establish a commun whom should it be delivered, who should send the department executive or message, and what would the best delivery medium be?
6. Should Mr. Zuckerberg be concerned about reactions from his business partners and patents investors?