Discussion Post: Strategic Management
• Which innovation characteristics could apple leverage to manage resistance to the future generations of Apple watches?
• Discuss the role of the propagation mechanism in reducing resistance to the Apple Watch.
• What are the consumer characteristics that apple needs to influence to overcome consumer resistance to its smartwatch?
• Discuss the barrier and sources of active and passive innovation resistance in the context of the Apple Watch.
• Discuss various consumer segments that arise from variation in resistance.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.