What are the competitive advantages of the business, Business Management

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What are the competitive advantages of the business

Problem

Perform a SWOT Analysis on the common business aspects of Genting Group. Analyse the company in terms of its strengths and suggest how it can improve its business performance.

Strengths (Genting Group)

1. What does the business do well?
2. What are the competitive advantages of the business?
3. Does the business have a strong sense of purpose and the culture to support that purpose?

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