Problem
Incorporate a minimum of at least one course (our text) and one non-course scholarly/peer reviewed source in your paper.
A company's resources and capabilities are integral to achieving sustainable competitive advantage. Refer to the required videos below. For this assignment, consider your own company or one that you know well.
YouTube Videos:
o "Five Competitive Strategies"
o "Resources and Capabilities"
Develop your analysis by responding to the following questions:
a) What are the company's most important resources and why?
b) What are the company's most important capabilities and why?
c) How do the company's most important resources and capabilities create lasting competitive advantage?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.