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What are the chief components of chipotle strategy

Discussion:

Read the case study of the text book Crafting & Executing Strategy 19edition

1. Does Chipotle Mexican Grill have any core competencies and, if so, what are they?

2. What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill's situation and future prospects?

3. What are the primary and secondary components of Chipotle's value chain?

4. What are the chief components of Chipotle's strategy?

5. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Chipotle Mexican Grill is employing?

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