What are the characteristics of an effective marketing mix, Marketing Management

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What are the characteristics of an effective marketing mix

Question :

1) what are the characteristics of an effective marketing mix?

2) why is it important for a company to study its environment?

3) Explain the importance of conducting marketing research?

4) briefly explain the "selling concept"

5) what is meant by relationship marketing?

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Marketing Management: What are the characteristics of an effective marketing mix

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Marketing Management: What are the characteristics of an effective marketing mix

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