Missing products
Question 1. I think some companies advertise at the Super Bowl because not advertising may be a signal to the market that they are not doing well. For example, Budweiser and Pepsi always advertise and try to have an innovative, talked-about ad. If they did not advertise one year, would people assume the company was in trouble?
Changing Perception
Question 2. It is interesting that Wal-Mart has always focused on low cost items and they have done so well with that message that people may assume that the Apple product at Wal-Mart is in fact a lower quality/lower cost option. As the producer of a product I would need to think about whether distributing through Wal-Mart would create the right message for my brand. The opportunity to reach millions (maybe billions) of customers would be great, but what would it say about my product?
Internal Information
Question 3. What are the challenges organizations faces when deciding who should have access to information collected from customers? How do you think global data should or should not be shared?
Question 4. Let me offer some perspectives about global customers. I wonder whether it is possible to manufacturer one single product that satisfies the needs of all customers around the world. Or one should develop one standard product and adapt it to different realities and preferences of different cultures in different regions of the world? What do you think?