Problem: CRM & Social Networking
In this module, you were introduced to CRM, a software that helps companies manage their customer relationships. To that end, mobile CRM has grown in popularity. For example, you must receive emergency alerts on your cell phones. CRM is the basis of this type of communication.
From the perspective of the customer, name a few approaches to mobile CRM that you would welcome to receive and some that you would not.
From the perspective of the company, what are the challenges of implementing mobile CRM targeted to customers?
Next, find out how CRM systems are integrating social networking technologies to improve customer relationships. Search social networking sites such as Facebook, Twitter, and YouTube to identify how a specific company of your choice is using social media to interact with customers. Share your findings.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.