1. What are the challenges of conducting marketing research in global markets. Provide examples of companies that failed to conduct adequate research and failed in in their attempt to compete successfully in foreign markets.
2. The Joint Commission & The Department of Human Services are two governing bodies vital to health care management. Choose one of these regulatory bodies and provide a summary about it, what does it regulate, whom it reports to, and what does it provide health care institutions.
3. What was the CEO Essler of Interstate Bakeries trying to achieve with his decisions and actions?