Amazon Case:
1. Review Amazon's supply chain. How is Amazon's supply chain different from that of traditional brick-and-mortar retailers?
2. What are the key advantages to the structure of Amazon's supply chain and the company's management of its supply chain operations? Support your analysis with data from the case.
3. What are the challenges Amazon faces, and what are the implications for its supply chain?
4. As Jeff Bezos, what steps would you take to improve Amazon's supply chain? Why?