What are the business opportunities offered by big data, Business Management

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What are the business opportunities offered by big data

Problem

To complete this problem, please read the e-book by McKinsey (available in Blackboard) titled: "Big Data, Analytics and the future of Marketing and Sales"

a) What are the business opportunities offered by Big Data?

b) How are Big Data and analytics used to bring insights and actions?

c) What is needed to get started with Big Data?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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